In accounting, the emphasis is on the Firm's net income (i.e. Pay no more tax than necessary).

In finance, the focus is on net cash flow (i.e. The prosperity of the Organization).

Most organizations either overlook this key point or are woefully unaware.

The four most painful rules for small to medium sized businesses to learn are: 

1. It Matters Not What You Make, It's What You Keep That Counts.
2. Time is Money.
3. Either you run the business or it will run you.
4. Learning by Trial and Error is a great way to learn. It is just very expensive!

Management in all businesses is responsible and should be held accountable for three major activities:

1. Planning - selecting a course of action and specifying how the action will be implemented
2. Directing - mobilizing people to carry out plans and run routine operations
3. Controlling - ensuring that the plan is actually carried out in a timely manner and is appropriately modified as circumstances change.

Below are some of the tools we use to help understand, control and maximize the Organization's Financial health and Cash Flow in particular. The Organizational Health Dashboard is a snapshot that represents the most essential and detailed calculations to determine the relative health of the organization. The Cash Flow Cycle and Interaction of Financial Statements are some of the tools used to keep managers informed and empowered to control an Organization's Health.